Salesforce Marketing Cloud

Salesforce Marketing Cloud – Arora Infotech

Arora Infotech is a Salesforce Marketing Cloud and Account Engagement (Pardot) specialist, delivering enterprise-scale omni-channel engagement platforms for universities, government agencies, healthcare systems, financial institutions, and global brands.

We design and operate high-volume, data-driven marketing and communications engines—not just email tools.
Our Marketing Cloud solutions power transactional, lifecycle, compliance-driven, and personalized communications across email, SMS, web, mobile, call center, and digital channels.

Our leadership team brings 28+ years of enterprise IT and 15+ years of Salesforce architecture, with hands-on delivery for United Airlines, Discount Tire, Waste Management, healthcare networks, and higher-education institutions

 

What We Deliver on Salesforce Marketing Cloud

1. Enterprise Omni-Channel Engagement

We design Marketing Cloud ecosystems that support:

  • Email, SMS, and push messaging

  • Transactional & operational notifications

  • Lifecycle journeys (onboarding, enrollment, compliance, retention)

  • 1-to-1 personalization at scale

  • Multi-brand and multi-business-unit deployments

Our teams have delivered high-volume, mission-critical journeys such as order confirmations, grant notices, enrollment updates, healthcare communications, and financial alerts

 

2. Journey Builder, Automation & Personalization

We architect real-time, event-driven journeys using:

  • Journey Builder

  • Automation Studio

  • Contact Builder

  • Data Extensions & SQL

  • AMPscript-driven dynamic content

This enables organizations to send the right message to the right person at the right time, driven by data from Salesforce CRM, ERP, EHR, and external platforms

3. Account Engagement (Pardot)

Arora Infotech delivers Salesforce Account Engagement (Pardot) for:

  • Lead capture, scoring & grading

  • B2B and higher-education recruitment

  • Event & webinar campaigns

  • Sales alignment & automated routing

  • Compliance-ready prospect tracking

We have implemented Pardot for universities, financial institutions, and enterprise sales teams, fully integrated with Salesforce CRM

4. Data, Integrations & Real-Time Feeds

We build Marketing Cloud data architectures that integrate with:

  • Salesforce Sales, Service, PSS, Education & Data Cloud

  • Snowflake, Redshift, SQL Server, Oracle

  • SAP, OMS, ERP, and call centers

  • AWS S3, SharePoint, and external data lakes

Using MuleSoft, APIs, and ETL, we enable real-time personalization, compliance reporting, and enterprise-grade data governance

5. Compliance, Security & Deliverability

Arora Infotech designs Marketing Cloud environments that meet:

  • HIPAA, FERPA, and financial compliance

  • Consent management & opt-in/opt-out

  • Preference centers

  • Data retention and purge policies

  • Secure subscriber & PII handling

This is why regulated industries trust us to run their Marketing Cloud platforms

6. Marketing Analytics & Intelligence

We integrate Marketing Cloud with:

  • Tableau

  • Datorama (Marketing Cloud Intelligence)

  • Einstein Analytics

  • Snowflake

This provides real-time dashboards for engagement, conversion, ROI, compliance, and operational performance

7. Enterprise DevOps & Operations

We provide production-grade Marketing Cloud operations:

  • CI/CD for emails, journeys, and automations

  • Multi-org and multi-brand governance

  • QA, release management, and audit trails

  • Hypercare & performance optimization

We support always-on marketing platforms for universities, airlines, healthcare, and government agencies

Why Arora Infotech for Salesforce Marketing Cloud

Arora Infotech combines enterprise marketing, CRM, and data architecture in one delivery team:

  • 15+ years Salesforce architecture

  • Deep Marketing Cloud, Pardot & Data Cloud expertise

  • Fortune-500 and public-sector delivery

  • Regulated-industry compliance specialists

  • Proven omni-channel and high-volume messaging platforms

We don’t just run campaigns.
We build secure, data-driven engagement engines that power recruitment, grants, healthcare, financial services, and enterprise revenue.